The right reasons to fund Sport for Development and Peace Initiatives (SDP). Reason 19: the Afrolympic model (2).
Investors often ask us what concrete SDP operations they could fund. They should be inspired by the news of Haile Gebrselassie, Olympic champion turned businessman. In November 2017, Le Monde diplomatique told us about his new life that I summarize thus.
Since leaving the competition, the champion has been engaged in business by building an empire with over two thousand employees. But he thinks in terms of sustainable development. He wants to do business with honesty and good governance which according to him are obvious: "Above all, I now have ambition for my country. Conducted in honesty, business can transform people's lives”.
Haile summarizes the path that SDP investors must follow: "I started distributing around me, my family and my home village a long time ago. It is an ethical imperative in Africa ". More broadly, he wants to fund a foundation to educate the children of his country. Thus, using the ethical imperative, investors can help finance SDP initiatives such as local sports infrastructure, youth education programs or staff training, a national sports academy, etc. See next.
Follow an example of funding of SDP initiatives: https://www.igobit.com